Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click.
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Dieter Rams
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the back button is clicked and the search process is continued.
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